A fully self-directed campaign film created for FLO Group’s Spring/Summer 2026 season.
The project was developed end-to-end by me, covering concept development, footwear design, creative direction, and final execution.
All footwear designs featured in the film were designed specifically for this campaign.
Both the scenes and the original music/jingle were created using AI-based production tools, carefully directed and curated by me to maintain a cohesive visual and sonic identity.
The campaign explores a contemporary SS26 narrative, blending performance and lifestyle elements through a concise, high-impact visual language.