A fully self-directed campaign film created for INSTREET’s Spring/Summer 2026 season.
The project was developed end-to-end by me, covering concept development, footwear design, creative direction, and final execution.
All footwear designs featured in the film were designed specifically for this campaign.
Both the scenes and the original music/jingle were created using AI-based production tools, carefully directed and curated by me to ensure a cohesive visual and sonic identity.
The campaign focuses on urban lifestyle energy and contemporary street culture, blending fashion-forward design with dynamic movement through a concise, high-impact visual language.