A fully self-directed campaign film created to showcase the AESTRA footwear project, an IDA Gold Award–winning design rooted in the fusion of elegance and everyday strength.
Developed end-to-end by me, the film extends the core design narrative into motion, visually translating the shoe’s graceful structural forms and resilience through a refined visual language. Every scene was carefully crafted to reflect the balance between delicate movement and contemporary presence, mirroring the sculptural qualities inherent in the AESTRA design.
The campaign film elevates the AESTRA story, bridging conceptual footwear design with visual storytelling to evoke both emotional resonance and design clarity in a high-impact format.